The word Chubi with its various spelling and transliteration (Chubi, choobi, choubi,) is an attribution from the word “choob” or "Chub" with a long vowel of ”oo” or as it sounds in book. “ Chub” literally means wood and originally is a Persian word that is used for the same meaning in Urdu.
Chobi rugs were a response to the North American fashion taste that intended to modify the boldness of the traditional rugs in order to give a muted and antique look of natural wood color that was desired by modern fashion industry. Chobi was developed in Lahore and Weaving centres were set up in border region of Pakistan and Afghanistan where they were mostly produced for the North American market. To meet the demand, Western carpet importers and department stores worked with Eastern producers to create new, modified oriental styles. One of the most famous designs of that time -- the ziegler -- has clear echoes in today's chobi.
Our Chubi is the latest and modern design originated from various parts of Afghanistan and bordering Pakistan. Our designs are variations from the old Ziegler style, this is due to keeping in mind demand of modern home decor.